{"id":989170,"date":"2025-06-27T09:57:33","date_gmt":"2025-06-27T07:57:33","guid":{"rendered":"https:\/\/magazine.zecchinon.com\/non-categorise\/flagship-london-interview-robertson\/"},"modified":"2026-05-21T12:07:56","modified_gmt":"2026-05-21T10:07:56","slug":"londres-entretien-andrew-robertson","status":"publish","type":"post","link":"https:\/\/magazine.zecchinon.com\/fr\/inspiration-fr\/interviews-fr\/londres-entretien-andrew-robertson\/","title":{"rendered":"Zecchinon s\u2019installe \u00e0 Londres : entretien avec Andrew Robertson"},"content":{"rendered":"\t\t
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C\u2019est avec enthousiasme que Zecchinon Cucine annonce l\u2019ouverture de son tout premier flagship store \u00e0 Londres, r\u00e9alis\u00e9 en collaboration avec Puccini Kitchens<\/strong><\/a>.<\/p>

Un projet strat\u00e9gique qui marque une nouvelle \u00e9tape dans le d\u00e9veloppement de la marque sur le march\u00e9 britannique, port\u00e9 par une synergie fond\u00e9e sur la confiance, l\u2019excellence et une vision partag\u00e9e. \u00c0 cette occasion, nous avons rencontr\u00e9 Andrew Robertson<\/strong>, fondateur de Puccini Kitchens et d\u00e9sormais agent exclusif de Zecchinon pour le Royaume-Uni, afin d\u2019\u00e9voquer les origines et les ambitions de cette nouvelle aventure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u00c9tag\u00e8res\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Andrew, revenons aux d\u00e9buts. Comment est n\u00e9 Puccini Kitchens ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Puccini Kitchens a vu le jour en 2011<\/strong>, mais c\u2019est en 2016 que nous avons ouvert notre showroom actuel \u00e0 Londres, qui est devenu notre ancrage d\u00e9finitif.<\/p>

Malgr\u00e9 notre nom italien, nous avons d\u2019abord propos\u00e9 des cuisines allemandes et anglaises, jusqu\u2019en 2015. Puis, les choses ont \u00e9volu\u00e9. Notre client\u00e8le est devenue plus exigeante, plus sensible aux d\u00e9tails. Il nous fallait donc une offre plus raffin\u00e9e, plus personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zecchinon occupe aujourd\u2019hui une place centrale dans votre showroom. Pourquoi ce choix ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La r\u00e9ponse tient en deux mots : qualit\u00e9 et confiance<\/strong>. Je connais Gianni Andreola, le directeur export de Zecchinon, depuis de nombreuses ann\u00e9es. J\u2019ai visit\u00e9 leur si\u00e8ge \u00e0 deux reprises, rencontr\u00e9 leurs \u00e9quipes, observ\u00e9 leur fa\u00e7on de travailler. Cela a rendu la d\u00e9cision \u00e9vidente.<\/p>

Et aujourd\u2019hui, je peux affirmer que c\u2019\u00e9tait le bon choix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels sont, selon vous, les valeurs qui incarnent le mieux Zecchinon ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le sens du d\u00e9tail, l\u2019\u00e9coute du client, et un \u00e9quilibre intelligent entre prix et qualit\u00e9.<\/strong> Ce sont ces \u00e9l\u00e9ments qui font la diff\u00e9rence et que je retrouve \u00e0 chaque fois que je pr\u00e9sente une cuisine Zecchinon \u00e0 un client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment le public britannique r\u00e9agit-il face au design Zecchinon ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec beaucoup d\u2019enthousiasme. L\u2019identit\u00e9 esth\u00e9tique de Zecchinon est forte, imm\u00e9diatement reconnaissable. Dans notre showroom, nous pr\u00e9sentons quatre compositions compl\u00e8tes et sept mod\u00e8les de fa\u00e7ades diff\u00e9rents, ce qui nous permet de montrer l\u2019\u00e9tendue de la collection, \u00e0 diff\u00e9rents niveaux de prix.<\/p>

Les clients per\u00e7oivent tout de suite la qualit\u00e9 et la coh\u00e9rence visuelle<\/strong> de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Y a-t-il un \u00e9l\u00e9ment qui suscite un int\u00e9r\u00eat particulier ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les finitions, sans aucun doute. Les effets bois rencontrent un franc succ\u00e8s : ils offrent un \u00e9quilibre subtil entre mati\u00e8re et chaleur visuelle, tr\u00e8s recherch\u00e9.<\/p>

Et l\u2019on observe aussi un retour, encore discret mais r\u00e9el, des surfaces brillantes, apr\u00e8s plusieurs ann\u00e9es de domination du mat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment \u00e9voluent les attentes dans votre march\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je pense que la diversit\u00e9 sera de plus en plus demand\u00e9e.<\/strong> Nos clients veulent du choix, des propositions esth\u00e9tiques vari\u00e9es, mais aussi des mat\u00e9riaux avec une v\u00e9ritable personnalit\u00e9. Cela dit, le contexte \u00e9conomique actuel exerce une pression sur les marges, et la difficult\u00e9 sera donc d\u2019apporter de la valeur sans faire de compromis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Et selon vous, comment Zecchinon peut-elle r\u00e9pondre \u00e0 ce d\u00e9fi ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En poursuivant sur sa voie : l\u2019innovation<\/strong>. J\u2019attends notamment de nouvelles propositions autour des finitions bois et des laques sp\u00e9ciales. Mais surtout, je fais confiance \u00e0 leur capacit\u00e9 d\u2019\u00e9coute et \u00e0 leur sens aigu du design pour continuer \u00e0 proposer des r\u00e9ponses pertinentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avec l\u2019ouverture de son flagship store londonien et la nomination d\u2019Andrew Robertson en tant qu\u2019agent exclusif pour le Royaume-Uni, Zecchinon affirme son r\u00f4le d\u2019ambassadeur du design italien \u00e0 l\u2019international. Une \u00e9tape fondatrice, n\u00e9e d\u2019une vision commune fond\u00e9e sur la qualit\u00e9, la relation humaine et la confiance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

L\u2019ouverture du flagship store \u00e0 Londres marque une \u00e9tape majeure pour Zecchinon au Royaume-Uni. Andrew Robertson revient sur cette collaboration fond\u00e9e sur la qualit\u00e9, la confiance et une vision partag\u00e9e du design.<\/p>\n","protected":false},"author":2,"featured_media":989161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[138],"tags":[204,203],"class_list":["post-989170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-fr","tag-grande-bretagne","tag-interview-fr"],"yoast_head":"\nZecchinon s\u2019installe \u00e0 Londres : entretien avec Andrew Robertson - Magazine Zecchinon<\/title>\n<meta name=\"description\" content=\"L\u2019ouverture du flagship store \u00e0 Londres marque une \u00e9tape majeure pour Zecchinon au Royaume-Uni. Andrew Robertson revient sur cette collaboration fond\u00e9e sur la qualit\u00e9, la confiance et une vision partag\u00e9e du design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.zecchinon.com\/fr\/inspiration-fr\/interviews-fr\/londres-entretien-andrew-robertson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zecchinon s\u2019installe \u00e0 Londres : entretien avec Andrew Robertson - Magazine Zecchinon\" \/>\n<meta property=\"og:description\" content=\"L\u2019ouverture du flagship store \u00e0 Londres marque une \u00e9tape majeure pour Zecchinon au Royaume-Uni. 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