With nearly three decades of experience in kitchen design, B&B Concept has become a key player in French-speaking Belgium, known for its bespoke approach and meticulous attention to detail.
We spoke with Loïc Baillieux, showroom manager, to explore how the partnership with Zecchinon translates into tailor-made interiors where aesthetics, functionality and a shared vision come together seamlessly.
How long have you been working with Zecchinon, and what’s the story behind B&B Concept?
B&B Concept has been a kitchen design reference in our region for almost thirty years. Our partnership with Zecchinon began over 17 years ago and continues to thrive. It’s a collaboration rooted in mutual respect and trust.
What led you to choose Zecchinon as a partner?
Zecchinon’s philosophy is perfectly aligned with ours. We truly value their attention to detail and the human quality of our working relationship. The brand’s proximity and family-driven ethos allow us to go beyond the project itself, delivering solutions that are genuinely bespoke.
Can you share a recent project realised with Zecchinon?
A client came to us looking for a kitchen that was both functional and refined, with a strong focus on detail. After several visits to our showroom, they fell in love with one of our displays—a composition that pairs the warmth of Tanno with the elegance of Taj Mahal ceramic. The 75 cm tall units brought a sense of balance and presence to the entire space.
How did you approach the selection of materials and finishes?
The process felt very natural. The client found the perfect combination within our showroom: tactile finishes, visual coherence, and a harmonious dialogue between materials. The entire project took shape from that initial inspiration.
How did Zecchinon’s modularity influence the design? Was there a technical detail you particularly appreciated?
Modularity was key. The 75 cm format defined the layout and architecture of the space. Everything was designed logically around that element, which made the overall planning both fluid and consistent.
More than any single detail, it was the sense of balance that truly made the difference.
What trends are you seeing in kitchen design for the years ahead?
There’s a growing demand for personalised, non-standard solutions. Formats like the 75 cm, especially for tall units, offer new creative possibilities—both aesthetically and functionally. We see great potential in this direction.
The collaboration with B&B Concept stands as a model of synergy between shared values and a design-driven approach. It’s a relationship built over time, grounded in trust, dialogue and a mutual dedication to quality. Because for our people at Zecchinon, growing alongside our partners means building new perspectives of beauty and functionality, every single day.
What do you think?