Expanding a brand is about more than crossing geographical boundaries. It’s about bringing along values, a method, an aesthetic. Zecchinon, long a symbol of Italian elegance and innovation, has found in its partnership with Aretakis a clear example of how a shared vision can evolve into a lasting and meaningful collaboration.
In this interview, Chronis Aretakis—representative of the historic Greek company—shares insights into a partnership rooted in trust and a shared commitment to quality.
Chronis, can you tell us about the history of Aretakis?
Our company was founded in 1968. We design and produce kitchens, wardrobes and bathroom furniture in our own facilities in northern Greece, and we also run a showroom in Thessaloniki. We work closely with high-level interior designers to develop and deliver residential concepts throughout Greece and in several other European countries. We also have a supplier-partner based in Nicosia who represents us across Cyprus—“NOL Design”.
How did you first discover Zecchinon, and what struck you about the brand?
We carried out a thorough market study in Italy, and that’s how we discovered Zecchinon—a company with a strong and reliable reputation in kitchen manufacturing. The team’s warmth and willingness to collaborate immediately gave us confidence that this would become a fruitful partnership.
In your view, what values do Aretakis and Zecchinon share?
What stood out was Zecchinon’s genuine passion for their work, paired with decades of experience at the highest levels of the industry and a constant drive for improvement. Their commitment to excellence aligns perfectly with our own.
What defines your clientele? And what features of Zecchinon kitchens resonate with them?
Generally, our clients are looking for the best possible balance between quality and price. Zecchinon’s kitchens fully meet these expectations, offering high-end solutions with distinctive design and carefully selected materials.
How are client demands evolving? Are you seeing any new trends emerge?
Our clients tend to prefer clean, simple lines, and there’s a growing emphasis on the quality of fittings and accessories. We don’t foresee dramatic changes in the short term, but this preference for simplicity and functionality has clearly taken root.
How is Zecchinon responding to these emerging needs?
One of Zecchinon’s greatest strengths lies in its design department, which constantly observes new trends and interprets them with an informed, thoughtful approach. In addition, the collaboration with industry leader Blum is a significant asset, ensuring exceptional technical quality across their kitchen systems.
A vibrant network of stories, cultures and visions
Each Zecchinon partner adds to the narrative with their own unique perspective, turning every kitchen into a shared experience. Growing together—with passion and authenticity—is what makes this network truly special.
What do you think?