Zecchinon Cucine is proud to announce the opening of its first flagship store in London, a project developed in collaboration with Puccini Kitchens.
This strategic milestone marks a decisive step forward in strengthening Zecchinon’s presence in the UK market—an achievement made possible through a partnership built on trust, shared vision, and a commitment to uncompromising quality.
We spoke with Andrew Robertson, founder of Puccini Kitchens and now Zecchinon’s exclusive agent for the UK, about the story behind this exciting new chapter.
Andrew, let’s start from the beginning. How did Puccini Kitchens come to life?
Puccini Kitchens was founded in 2011, but it wasn’t until 2016 that we opened our current London showroom—our true home.
Despite the Italian name, we originally sold German and English kitchens until 2015. But something shifted. Over time, our clientele became more discerning, more demanding. That evolution called for a more refined, tailored offering.
Zecchinon now plays a central role in your showroom. What led to that decision?
In two words: trust and quality. I’ve known Gianni Andreola, Zecchinon’s Export Manager, for many years. I’ve visited their headquarters twice, met the team, and seen first-hand how they work. That made the decision feel natural.
And I can say now—without hesitation—that it was the right one.
In your view, what values best define Zecchinon?
Attention to detail, client care, and a thoughtful balance between price and quality. These are the key elements that set Zecchinon apart—and that I see reflected every time I present one of their kitchens to a client.
How does the British public respond to Zecchinon’s design?
With enthusiasm. Zecchinon has a strong, instantly recognisable aesthetic identity. In our showroom, we present four full kitchen compositions and seven different door styles, which allows us to showcase the full range across various price points.
Clients immediately sense the quality—and the visual coherence.
Is there a particular feature that resonates most?
The finishes, without a doubt. Wood-effect surfaces are especially popular—they strike a perfect balance between texture and warmth, which many clients are drawn to.
And we’re beginning to see the return of glossy finishes—still in a subtle way, but it’s a noticeable shift after years dominated by matte.
How are client expectations evolving in your market?
I think demand for variety will only grow. Clients want options—visually distinct alternatives, but also materials with character and substance. That said, current economic conditions are putting pressure on margins, so the real challenge is delivering value without compromise.
And how can Zecchinon meet that challenge?
By doing what they do best: innovating. I expect new developments in wood-effect finishes and distinctive lacquers. But more than anything, I trust their ability to listen to the market—and respond with intelligence and design vision.
With the opening of its London flagship store and the appointment of Andrew Robertson as exclusive UK agent, Zecchinon strengthens its role as an ambassador of Italian design abroad. A significant milestone, born from a shared commitment to quality, relationships, and trust.
What do you think?